Marketing has been my primary professional speciality for the past 10 years.
And as with many marketeers, my career began with the management of offline direct marketing campaigns and print advertising but very quickly took a turn toward favouring online marketing strategies and techniques.
There’s absolutely still a place for offline marketing and I do currently support clients in preparing investment packs, brochures, whitepapers and more. But the large majority of marketing I support with now falls within the following online categories.
Websites and SEO
I produce websites for clients. Well designed and optimally functioning websites that exist to inform, educate and persuade visitors to take action. Websites that can be found easily in searches and that appear higher than the websites of your competitors.
The fundamentals of successful website building include:
- technically sound site foundations (using highly rated and highly customisable templates)
- sensible navigation designed with user experience in mind
- optimised, informative and enriching content
- extraordinary imagery
- meta data, alt tag and page title optimisation
- crawlable link structures
I use WordPress to create your website which means that you can have full control of your website once it’s completed. You wont need to pay a developer to make any changes to your website further down the line and the best part is that any technical updates to your website can be managed by you. Of course if you’d prefer to outsource the management of your website I do offer ongoing maintenance and updates as a service.
I specialise in creating, publishing, and distributing content for a number of targeted audiences online using tailored mediums and suitable formats.
Producing popular content that works is a unique journey for your brand and audience. It’s a journey in which we’ll test content types and methods to learn what makes your targets tick.
The primary aim of content marketing is to pique interest in your brand and encourage your target market to read more of your content and form an affiliation with your organisation; recognising you as thought leaders in your field.
Attracting customers through interesting, relevant and helpful (not salesy) content tailored to each stage of your customer’s buying journey is called Inbound Marketing, and this is a technique favoured by savvy brands looking to stand out in saturated markets.
Overtly self promotional content just doesn’t cut it any more. You’ve got to give something really valuable to get something back.
Paid search (PPC)
I manage basic paid search campaigns for clients once I’m satisfied that there is a great website in place with strong SEO foundations.