Marketing has been my primary professional speciality for the past 10 years.
And as with many marketeers, my career began with the management of offline direct marketing campaigns and print advertising but very quickly took a turn toward favouring online marketing strategies and techniques.
There’s absolutely still a place for offline marketing and I do currently support clients in preparing Investment Packs, brochures and more. But the large majority of marketing I support with now falls within the following online categories.
Websites and SEO
I produce websites for clients. Well designed and optimally functioning websites that exist to inform, educate and persuade visitors to take action. Websites that can be found easily in searches and that appear higher than the websites of your competitors.
The fundamentals of successful website building include: technically sound site foundations (using highly rated and highly customisable templates); extraordinary imagery; optimised, informative and enriching content; meta data and page title optimisation; sensible navigation and easy to find contact information. Simple eh.
I use WordPress to create your website which means that you can have full control of your website once it’s completed. You wont need to pay a developer to make any changes to your website further down the line and the best part is that any technical updates to your website can be managed by you. Of course if you’d prefer to outsource the management of your website I do offer ongoing maintenance and updates as a service.
I specialise in creating, publishing, and distributing content for a number of targeted audiences online using the correct mediums and suitable tones and formats.
Producing popular content that works is a unique journey for your brand and audience. It’s a journey in which we’ll test content types and methods to learn what makes your targets tick.
The primary aim of content marketing is to pique interest in your brand and encourage your target market to read more and form an affiliation with your organisation as thought leaders in your field. Inbound marketing is about attracting customers through relevant and helpful content and adding value at every stage in your customer’s buying journey. Conversion-driven content is something we’ll focus on producing once we see evidence of repeat visitors and engagement with inbound content.
Paid search (PPC)
I manage basic paid search campaigns for clients once I’m satisfied that there is a great website in place with strong SEO foundations.