November 2015. | Savoo

Dame Kelly Holmes Trust Article – every child needs a hero

As an SEO and Content Manager at Savoo, an affiliate marketing platform and search engine, this content assignment involved me reporting on a charity sports day held in Mile End, East London.

Savoo employees attended this Dame Kelly Holmes Trust event to show their support.


Full article:

It can take just one person – or one search – to change the course of a young person’s life.

Every child needs a hero.

Who did you look up to when you were growing up?

Chances are, you had a support network around you; encouraging you to follow your dreams and pursue your ambitions.

But too many young people do not have this kind of support and subsequently lack confidence and self-esteem. For many, their dreams are just dreams.  

We want to help change this.

On  XXX August, we joined the Dame Kelly Holmes Trust at their [annual] sports day at Mile End, East London. We got involved in Judo, High Jump and Boxing (check us out!), and spent time with world class athletes and disadvantaged young people; getting to understand how the work of the Trust helps to engage, enable and empower young people to succeed with the help of these inspirational athletes.

We also learned that there are currently around one million 16 to 25 year olds not in education, employment or training (NEET) in the UK. Why? Because many have had challenging upbringings with no role models; some are homeless; some are carers; some have health problems; and most have struggled to find work or stay in education, one way or another.

But the roughest roads can often lead to the top.

Dame Kelly Holmes herself grew up in a council estate in Kent with her single mum. She found school difficult and wasn’t sure of her calling in life; that is, until her PE teacher spotted her talent for running and encouraged her to work hard and believe in herself.

Holmes has since secured her place in history by becoming the first British female athlete to win both the 800m and 1500m in the 2004 Olympic Games; a truly inspirational story that proves that talent doesn’t discriminate and anything is possible for anyone – you simply need to believe in yourself and want it enough.

Since the Trust was founded in 2008, they’ve helped inspire and motivate over 200,000 young people across the country – that’s no mean feat.

But what’s next?

We want to help the Dame Kelly Holmes Trust help more disadvantaged young people to be the best that they can be, and we want to get more Olympians, Paralympian’s and world champions on board as mentors to help support them.

So we’ve partnered with the Dame Kelly Holmes Trust on an exciting new fundraising venture to do just that.

Savoo is leading the way with a brand new method of charitable giving – a fundraising platform we’re calling ‘Savoo Search, Save and Raise’ – which essentially brings our established ecommerce audience together with a search engine (produced in collaboration with Bing) that donates 1p of Savoo’s money to the users’ chosen charity with every search conducted.

In addition, Savoo’s voucher code site enables users to benefit from discounts and deals with popular retailers, and Savoo will donate up to 50% of our commission to the users chosen charity.

We want more users (or online shoppers) to select the Savoo search engine and choose Dame Kelly Holmes Trust as their chosen charity. We think this is a pretty simple but innovative way of supporting the next generation of innovators.

Get behind our cause and change a young person’s life today.