John Nassari – the story behind the man, the photographer and the artist
As part of the 2018 B2B content strategy I produced for my client Bridebook I incorporated supplier generated content as a new sub-category and source of fresh, new and engaging content.
This included interviews with wedding venues, wedding / event planners, wedding photographers and more, to unravel their unique and individual brand story.
This dual purpose content existed to support loyal Bridebook suppliers by telling their story on the Bridebook platform and raising their brand awareness, and it ensured that Bridebook had a continuous stream of fresh new content for their website.
This interview and article was of course produced with audience fulfilment, click through and SEO in mind.
Below, you can see the published feature in situ.