Author / Amy Louise
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Mastering tone of voice
Do you dedicate much time and thought to the way you say what you say? Contrary to popular belief, content isn’t everything. Not in isolation, anyway. Tone of voice is crucial if…
March 21, 2019 -
Hire a copywriter 101 – why good copywriting matters
Words. We all use them daily. We speak them, text and email with them and read them everywhere we go. Which is why I’m not all that surprised to learn that many…
October 31, 2018 -
Meeting the Locals – a Rural Rite of Passage
I’m an old fashioned girl at heart. But why does the concept of ‘meeting the neighbourhood’ seem old fashioned to a 30-something year old like me? Two words…city conditioning. In the country,…
October 30, 2018 -
When city meets country
I used to dream of moving to the countryside. Of being able to fling open the windows and look out across vast fields of green and gold; fringed with trees and nothing…
October 29, 2018 -
The art of personal branding and why self-reinvention is part of the package
Finding and ‘owning’ your very own personal brand requires a lifetime commitment to discovering and fine tuning who you are, what you stand for, and what you are willing to do about…
October 22, 2018 -
Why I’m learning to be less busy
I have a confession to make… I’ve fallen victim to one of the key perils of freelancing. I’ve been so caught up in delivering services to my clients that I’ve neglected to…
March 13, 2015
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